The Big Idea Experience is a fun and exciting character education program that helps elementary kids learn about making smart decisions by teaching a Big Idea, which is a value that is important for kids to know. Each month the focus is on a new Big Idea. The Big Idea Experience creates high-energy videos each month that help students understand the Big Idea and how they can put it into practice.

The Big Idea can be reinforced at the school through teacher resources, media resources, visual resources, daily announcements, and family resources. Each monthly Big Idea has a definition, animal, and color associated with it to make it more applicable and easier for kids to remember.


Program Director


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“The Big Idea Experience has done a wonderful job of teaching us some character lessons that our kids use every single day!”

Shawn Springer
Principal: Christa McAuliffe Academy, USD 259

Frequently Asked Questions

The following are some answers to our most frequently asked questions. Please feel free to contact us if you have questions not answered here.

Nothing! There is NO cost to the school whatsoever. It’s absolutely FREE! However, to gain access to more free teacher resources your school must be a VIP Partner. If you’re interested in making your school a VIP Partner, simply fill out the contact form below!

The Big Idea Experience values are based on the curriculum from Core Essentials. Core Essentials is a non-profit organization that partners with Chick-fil-A to provide quality character building resources to schools. The Core Essentials values program provides teaching resources, media resources, visual resources, daily announcements and family resources to reinforce the character building value (Big Idea) presented by the Big Idea Team.

The assemblies are appropriate for kids from preschool through 5th/6th grade.

Click HERE to see the Big Ideas and their definitions for the current school year.

The videos vary in length from 5-10 minutes. Each video is made to be short, fun, and educational so that teachers can fit them into their busy schedules.

We produce 2 to 3 videos each month.

The video assemblies are only available to our VIP Partners. If you’re interested in making your school a VIP Partner, fill out the form below (it’s completely FREE)!

“We love The Big Idea Experience! It’s a great opportunity for our students to learn a lot of different character traits and have fun at the same time!”

Lyle Dosser
Principal: Lincoln Elementary, USD 402

Mailing Address:

The Big Idea Experience
PO Box 457
Andover, KS 67002



School Contact Form

    (VIP Partners gain access to free month teacher resources that teachers can use in their classes to help reinforce the Big Idea each month in a fun and exciting way).